merchandising is forever

May 24

Rebel Soldier (Hoth Battle Gear) 57 figures(1980) KennerMerchandising Is Forever

Rebel Soldier (Hoth Battle Gear) 57 figures
(1980) Kenner

Merchandising Is Forever

May 23

theassortment asked: Vintage Star Wars Toy Story: In the late 80s our neighbor who would sometimes babysit me gave me his old SW toys, including a Falcon with no top, a broken Landspeeder and a dozen or so figures. Power & Death Star Droids were my favorites, though I knew not their names. His gift was both boon and bane: Those years were Star Wars purgatory and the only SW figures I could find were dusty old ones at yard sales and fleamarkets. Frustrating at the time, but nostalgic now. (LOVE YOUR BLOG)

Thanks for your story! It’s true, there were very few Star Wars figures being produced in the late 80s. The original Kenner toy line ended with “The Power of the Force” series in 1985, which included the highly coveted “Last 17” figures, such as Yak Face.

Princess Leia Organa (Bespin Fatigues) 48 figures(1980) KennerMerchandising Is Forever

Princess Leia Organa (Bespin Fatigues) 48 figures
(1980) Kenner

Merchandising Is Forever

banal-echo-gee asked: Your work is amazing, I don't think I have ever spent so much time staring at a gif as I do with yours! Really nice, hope you have many more still!

Thanks! I have about 50 more figures to go for the GIFs. But don’t worry, after that there’s the playsets and vehicles. And I have many more surprises and tricks up my sleeve :)

May 22

Luke Skywalker (Bespin Fatigues) 38 figures(1980) KennerMerchandising Is Forever

Luke Skywalker (Bespin Fatigues) 38 figures
(1980) Kenner

Merchandising Is Forever

May 21

simonz71 asked: Brilliant work! I loved these toys as a kid, and I think this is one of the most original online toy archives I've ever seen. I'm really impressed with your creativity and your dedication - as well as the subject matter, naturally.

Thanks, your encouragement means everything to me.

Lando Calrissian 38 figures(1980) KennerMerchandising Is Forever

Lando Calrissian 38 figures
(1980) Kenner

Merchandising Is Forever

May 20

yeahiwasintheshit:

merchandisingisforever:

yeahiwasintheshit:

for christmas one year i got the death star. it was amazing. 2 or 3 levels. little pegs you can put the figures feet in, and of course the garbage compactor with all the little foam piece of garbage. i always suspected my brother was jealous, and years later admitted he didnt accidentally sit on it, he did it on purpose.

Thanks for sharing your story! The Death Star Space Station was even more magnificent than you you thought—4 levels!
Merchandising Is Forever 

ha! awesome. it was alot of fun… well for the little time i had it it was. the compactor and the monster were so cool. goddamn brother of mine fucking my shit up when i was a kid.

yeahiwasintheshit:

merchandisingisforever:

yeahiwasintheshit:

for christmas one year i got the death star. it was amazing. 2 or 3 levels. little pegs you can put the figures feet in, and of course the garbage compactor with all the little foam piece of garbage. i always suspected my brother was jealous, and years later admitted he didnt accidentally sit on it, he did it on purpose.

Thanks for sharing your story! The Death Star Space Station was even more magnificent than you you thought—4 levels!

Merchandising Is Forever 

ha! awesome. it was alot of fun… well for the little time i had it it was. the compactor and the monster were so cool. goddamn brother of mine fucking my shit up when i was a kid.

Imperial Stormtrooper (Hoth Battle Gear) 27 figures(1980) KennerMerchandising Is Forever

Imperial Stormtrooper (Hoth Battle Gear) 27 figures
(1980) Kenner

Merchandising Is Forever

May 19

grandpasfavoritebands asked: Your blog is entrancing. Think you may eventually venture outside of the realm of Star Wars eventually?

If you’re asking whether or not I plan on making GIFs of other action figures, that is unlikely. There’s something about these Star Wars figures that perfectly represent the peak of toy merchandising in the eighties for me. George Lucas exploited the merchandising rights of the Star Wars franchise unlike anyone who came before, creating an empire that is the archetype for franchises today. 

If you’re asking whether I make artwork outside of Merchandising Is Forever, the answer is yes, all the time!